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Every 15 Minutes Video Project

Michael Clawson - Friday, May 26, 2017

For the past few months, our agency has been working on a video project for The California Office of Traffic Safety's Every 15 Minutes in Cooperation with the California Highway Patrol, Plumas County Sheriff's Office, City of Portola, Eastern Plumas Health Care, and Portola Junior/Senior High School. Utilizing cinematic techniques and reverse "journey and return" themes, the story unfolds in a dreamlike state, concluding with a focus on the aftermath of a tragic decision. 


Scenes were filmed at various locations which included the Plumas County Jail, Portola High School, Eastern Plumas Health Care's hospital, and my own backyard. 


Raw video was captured using a combination of a Nikon D5500, iPhone 6s and iPhone 7 Plus. Final editing and production was completed in Adobe Premiere Pro


Michael Clawson is Chief Fish at Big Fish Creations, an advertising and digital media company in the Sierra town of Graeagle, California. His background began in Silicon Valley when Apple Computer and Adobe Systems first made their mark in desktop publishing. He was introduced to interactive media early in his career, transitioned to production artist, and later, creator and lead principal of an interactive department at a major Nevada advertising agency. Specializing in branding across multiple media platforms, his diverse repertoire includes a hybrid combination of designer and developer with emphasis on graphic design, branding, photography and communication. As a speaker, Michael has presented at several industry-specific conferences including Adobe Max and MacWorld. Michael is also a published author, and often writes about iPhoneography and creative editing.


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