I often ask myself, do I spend more time working ‘in’ my business or ‘for’ my business? My entrepreneurial career has spanned over 15 years and I have seen things come and go in my industry, but the one thing that seems constant is that too many of us in the advertising community are so busy doing great work for our clients that we neglect to do great work for ourselves. Maybe this is as it should be since our clients are our bread and butter, but we have to be aware of how important it is for us to keep our skills and talents honed, especially as things change or new ways of doing things are presented.
How exactly do we do this?
One way is to start with just one idea that could help push our careers forward. It could be as simple as learning a new design or coding technique, or committing to an online training seminar once per week. Challenge yourself to keep up a steady routine, and stay focused. Don’t just talk about it. Do it!
Network with others in your industry, study what is working for them and try to emulate that. But make sure you give it your own personal touch; surprise yourself and go farther than you expected.
Far too often we spend too much time in arrested motion, so comfortable with where we are in our career that by the time our industry makes a change, we are unable to adapt. Be flexible and open to something new. Take the time to work ‘in’ your business instead of being trapped working ‘for’ your business.
Michael Clawson is Chief Fish at Big Fish Creations. Specializing in branding across multiple media platforms, Michael’s diverse repertoire includes a hybrid combination of designer and developer with emphasis on graphic design, branding, photography and communication. As a speaker, Michael has presented at several industry-specific conferences including Adobe Max and MacWorld.