Mainstream

Pictured above from left to right: Caleb Johnson, CFO, Regina Martinez, HR Assistant, Lisette Brown, Chief Clinical Officer, Leann Kennedy, Community Relations Coordinator, Jeffrey Kepple MD, CEO, Pat Everhart, Chief Nursing Officer, Lori Grosse, IT Director, Cindy Warner, Employee Health, and Michael Clawson, Owner Big Fish Creations

For the past few months, our agency has been working on a video project for The California Office of Traffic Safety's Every 15 Minutes in Cooperation with the California Highway Patrol, Plumas County Sheriff's Office, City of Portola, Eastern Plumas Health Care, and Portola Junior/Senior High School. Utilizing cinematic techniques and reverse "journey and return" themes, the story unfolds in a dreamlike state, concluding with a focus on the aftermath of a tragic decision.    Read More

If you have been following me on Twitter or Instagram, you may have heard me announce last year that I was writing an iPhoneography book. I bet you are wondering what happened? Long story short, my original publisher closed down their division, so my book was put in limbo. For a year, I’ve been working with my agent to get my rights back, and I’m happy to announce the book will soon be available from Apress, in a revised form (updated for current trends).   Read More

The topics of education and a skilled workforce are two driving forces behind Portola City Manager Robert Meacher's efforts to connect with Reno. With its flurry of economic development, Reno will have huge impacts on its neighboring community of Portola. Meacher speculates that curriculum and workforce requirements will be closely tied to the success of this economic wave.   Read More

Over a week ago, I journeyed to Carmel, California for a working/family vacation. I say working because, being a digital entrepreneur equipped with laptops and mobile devices, I ended up having to travel with a few pressing client deadlines. Fortunately, I was able to finish them in a timely manner and enjoy the rest of my vacation! Now, Carmel is a truly beautiful seaside town perfect for any photographer wanting to capture its splendor and magic. While I spent time capturing images of the sea and surrounding wildlife, I found myself drawn to the many decorative stairways that reminded me of my visit to Europe. The stairways beckoned me to make a study, and so I set about to collect stairway images with my trusted iPhone 4s.    Read More

Every year I make the journey to MacWorld in San Francisco, because at my core (pun intended) I’m a 100% Apple Fanboy. While I enjoyed walking around the exhibit floor and discovering all the really cool Mac/iDevice software and gadgets, this year’s trip was a little different since I had the opportunity to speak about iPhone Photography in two iWorld sessions.  Read More

I often ask myself, do I spend more time working ‘in’ my business or ‘for’ my business? My entrepreneurial career has spanned over 15 years and I have seen things come and go in my industry, but the one thing that seems constant is that too many of us in the advertising community are so busy doing great work for our clients that we neglect to do great work for ourselves. Maybe this is as it should be since our clients are our bread and butter, but we have to be aware of how important it is for us to keep our skills and talents honed, especially as things change or new ways of doing things are presented. 
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