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Look Who's Talking About Adobe Edge Animate Now

17-Dec-2012

Timelines. Menus. And Panels, Oh My!

Follow the Yellow Brick Road through the Land of Adobe Edge Animate.


Foundation Edge Animate is the most comprehensive “go to” tech book for those who want to bring their animation ideas to life by creating motion graphics and other CSS3 effects without having to write excessive code for content on the web and mobile.


GRAEAGLE, CALIFORNIA – December 17, 2012 – With the recent launch of Adobe’s Edge Animate program, designers and developers now have a superior tool for creating websites, digital content and mobile apps. However, learning this new piece of software has been both overwhelming and frustrating when it comes to understanding the full potential of the program.


Like a road without a road map, authors Tom Green and Michael Clawson realized the need to provide designers and developers working with the Adobe Edge Animate program, a book that revealed a visible path to animation success.


“Animate is about to become a very important tool in the Web Designer’s toolbox,” said Tom Green. So this latest, “go-to”, tech reference is a ten-chapter book loaded with detailed, yet simple examples of learning Adobe Edge Animate. 


“Up until now, there have been very few resources to teach you step by step instructions for learning Animate. So, we created this book for professionals new to Animate that had an interest in learning practical application behind every example,” said Michael Clawson.


Designers and developers who have worked with Flash or other web design tools will find this book an excellent reference source. The examples for building an Animate presentation are not only clear and concise, but exhibit a practical application of the tool. 


 “One of the major differences between this book and many others is in the teaching approach. Rather than spin and shrink boxes on a stage to demonstrate an animation technique, we heave an anvil on top of a rabbit so that it would be remembered more readily,” said Green. “Each exercise in the book was carefully planned and designed to present critical techniques in a memorable fashion.” 


Like finding the wonderful Land of Oz, Foundation Edge Animate guides designers and developers to the easiest path of delivering Animate creations to the web and mobile devices.


Currently on sale for pre-release, Foundation Edge Animate is available through several distribution channels including Amazon.com and the book publisher, Apress ISB number 978-1-4302-4350-2. For more information about the authors, you can follow them on Twitter @tomgreen and @michaelclawson.


About the Authors


Tom Green is currently a professor of interactive media in the School of Media Studies at the Humber Institute of Technology and Advanced Learning in Toronto, Canada. He has written 12 previous books on Adobe technologies and many articles for numerous magazines and web sites, including Layers magazine, webdesign.tutsplus.com, the Adobe Developer Center, and Computer Arts. He has spoken at more than 40 conferences internationally, including Adobe MAX, National Association of Broadcasters (NAB), FITC, MX North, Digital Design World, TODCon, D2W, and SparkEurope. You can contact Tom at tom@tomontheweb.ca.



Michael Clawson is the “Chief Fish” at Big Fish Creations, an advertising and digital media company in the Sierra town of Graeagle. His background began in Silicon Valley when Apple Computer and Adobe Systems first made their mark in desktop publishing. He was introduced to interactive media early in his career, transitioned to production artist, and later, creator and lead principal of an interactive department at a major Nevada advertising agency. Specializing in branding across multiple media platforms, his diverse repertoire includes a hybrid combination of designer and developer with emphasis on graphic design, branding, photography, and communication. As a speaker, Michael has presented at several industry-specific conferences, including Adobe Max and MacWorld. You can contact Michael at michael@bigfishcreations.com.



Media Contact: Patty Clawson

Big Fish Creations

Tel: 530-836-4230

patty@bigfishcreations.com





  
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